Your PT Clinic Tried SEO and PPC Without Much Luck: What Should Change?
Diagnose weak PT SEO and PPC results with a channel-to-evaluation audit. Separate relevant demand, intake loss, attendance and unresolved collection evidence.
Read the guide →Physical therapy articles
Practical GetPatients guides to physical therapy for healthcare practices. Browse the library and choose your next step.
Cash-Based PT Marketing: Explain the Difference From In-Network Options
Explain cash-based PT using verified service and payment facts. Build a fair comparison of fees, scheduling, receipts and reimbursement uncertainty.
Read the guide →PT Marketing Should Separate Evaluations From Follow-Up Visits
Measure PT acquisition by attended evaluation cohorts. Separate new relationships, new episodes, reevaluations and follow-up encounters in reports.
Read the guide →Physician Lunches or Direct Patient Marketing: Choose a PT Growth Test
Compare PT referral relationships and direct patient marketing with a constraint brief covering labor, evaluation capacity, handoff readiness and evidence.
Read the guide →Calculate PT Acquisition Economics Using Collected Revenue and Actual Capacity
Review PT acquisition with attended evaluations, mature collections, delivery costs and actual capacity. Use variables instead of lifetime-value assumptions.
Read the guide →PT Marketing Should Not Promote Visits Beyond Appropriate Care
Keep PT relationship marketing separate from care duration. Use relationship states for completed care, unresolved scheduling, new needs and approved contact.
Read the guide →Launch a PT Specialty Program Without Diverting Every Inquiry Into It
Test demand for a PT specialty program with a service-specific routing brief. Protect general evaluations, qualified assessment and truthful capacity messaging.
Read the guide →PT Search Traffic Is Rising but Local Evaluation Requests Are Not
Find why growing PT search traffic is not producing local evaluation requests. Review query intent, useful destination pages and location-specific actions.
Read the guide →Communicate a PT Price Change Without Restarting Every Marketing Asset
Coordinate a PT fee change across ads, landing pages, inquiry scripts and existing quotes. Use a price dependency register with effective-date rules.
Read the guide →PT Marketing Agencies: Evaluate the Work Behind a New-Patient Promise
Evaluate PT agency promises with an accountable deliverable and billable-event brief. Define evaluation outcomes, duplicates, capacity and disputed charges.
Read the guide →A PT Referral Is Not a Scheduled Evaluation
Reconcile PT referrals through evaluation attendance. Separate duplicate transmissions, administrative readiness, clinical review and appointment states.
Read the guide →Marketing a Mobile PT Practice Without Implying Every Location Is Served
Market mobile PT using actual territory and route capacity. Align service areas, travel blocks, fees and inquiry wording with workable appointment access.
Read the guide →PT Community Workshops: Evaluate Paid Demand Beyond Attendance
Decide whether to repeat a PT workshop using actual event labor, permitted follow-up, evaluation access and inquiry evidence beyond attendance.
Read the guide →Keep PT Acquisition Working When Therapist Capacity Changes
Adjust PT promotion when therapist leave or turnover reduces evaluation access. Use a service substitution test, ownership triggers and restart evidence.
Read the guide →Measure Whether a PT Agency Reduces the Owner's Marketing Work
Review whether a PT agency takes work off the owner. Trace service facts, content preparation, referral instructions and inquiry exceptions to renewal evidence.
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