TL;DR
Ask the agency for an information package built around the different jobs of the referring dental office and the family considering a consultation. Approve the practice facts, destination and acceptance test for each material before ordering production. A shared visual design does not make the information interchangeable.
Buy an answer for each audience
The American Association of Orthodontists publicly describes dentist-facing information, a parent-and-teen referral guide and a customizable referral card. That distinction supports considering audience-specific materials. It does not establish that referrals dominate your practice or that a package will increase them. AAO's resource announcement.
Commission original administrative information from your actual process. The referring office may need to know where to direct a request and whom to contact about an administrative question. A parent may need to understand what the consultation request does and how to clarify arrangements. A teen reading the material needs understandable wording without being promised a treatment decision.
Have the practice supply these facts. Clinical explanations need their own qualified review; the agency should not invent treatment guidance to fill a brochure. The public AAO announcement describes resources, but it does not give this article permission to reproduce member downloads.
Complete a material commissioning map
Use this original purchasing worksheet with the agency and practice fact owners. Replace the prompts with verified arrangements before copy is approved.
| Intended reader | Administrative question to resolve | Fact to obtain from the practice | Deliverable and destination | Receiving role | Acceptance test |
|---|---|---|---|---|---|
| Referring dental office | Where should its administrative referral request go? | Approved route, office scope and clarification contact | Office reference sheet linked to the maintained referral-information page | Referral administration lead | A staff tester can find the correct route without relying on a private explanation |
| Parent or guardian | What does requesting a consultation accomplish? | Actual request process and how confirmation occurs | Family handout linked to the relevant consultation-information page | Scheduling lead | Reader can distinguish a request from a confirmed appointment |
| Teen reading with the family | Where can we find an understandable explanation of the next administrative step? | Approved plain-language explanation and question route | Readable section within the family material | Practice-designated fact owner | Wording describes the real next step without predicting treatment |
The table does not prescribe separate websites or a separate print item for every row. Combine material when it answers the questions clearly. Use the content map to choose existing destinations before buying new pages.
Accept the usable package before the print order
Ask the proposal to distinguish writing, design, web implementation, printing and later corrections. Enter quoted costs in blank fields: deliverable ___; quoted amount ___; included revisions ___; editable files ___; destination maintenance ___; correction responsibility ___. Compare the same scope across providers.
Review a proof beside its destination. Does the handout identify the right office? Does its link reach the promised information on a phone? Can the practice update the destination when the process changes? Check the printed instruction and the actual page together before accepting the job.
Keep a version-change register: material ___; approved facts ___; version ___; current destination ___; fact owner ___; change trigger ___; old copies to replace ___. A scheduling change can require a corrected handout even when its design still looks current.
Use the referral contact-gap guide if the underlying problem is disagreement about who initiates contact. This purchase brief instead decides what information each reader needs and what the agency must deliver. GetPatients has a commercial interest in healthcare visibility services; apply the same acceptance conditions to its proposals.
Frequently asked questions
Can we simply put our logo on an association resource?
Check the resource's actual access and permitted-use terms. Possession is not the evidence needed for a proposed adaptation. An original administrative handout can proceed from approved practice facts while reuse remains unresolved.
Do we need a new landing page for every audience?
Only when an existing destination cannot serve the decision clearly. A maintained page with useful sections may support several materials without duplicating its information.
Does a completed package prove referral growth?
No. Acceptance establishes that the commissioned materials work as specified. Assess subsequent inquiries separately with defined evidence and without promising growth.